https://www.idcomms.com/blog/easy-jet-splits-emea-dutieshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Easyjet1280x854.jpegEasyjet1280x854Easyjet1280x854https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2023-04-27https://www.idcomms.com/blog/one-year-later-the-ana-media-reporthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pexels-photo-340742.jpegpexelsphoto340742pexelsphoto340742https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-05https://www.idcomms.com/blog/the-perfect-media-agency-pitch-for-2018https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/5%20Critical%20Pitch%20elements%20in%202018.jpg5CriticalPitchelementsin20185CriticalPitchelementsin2018https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavidhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2022-05-12https://www.idcomms.com/blog/dont-dance-around-the-client-briefhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Matt-700x218.pngIDCommsTeamPicsMatt700x218IDCommsTeamPicsMatt700x218https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/decentralised_comapny.jpgdecentralisedcomapnydecentralisedcomapny2018-11-06https://www.idcomms.com/blog/the-high-cost-of-cheap-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_464048638%20(1).jpegAdobeStock4640486381AdobeStock4640486381https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2025-03-26https://www.idcomms.com/blog/are-we-entering-a-digital-acquisition-frenzyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/frenzy.jpgfrenzyfrenzyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2018-11-06https://www.idcomms.com/blog/gallery-id-comms-media-transparency-panel-london-15-april-2016https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-5.jpgIDComms7TsMediaTransparencyPanel1604155IDComms7TsMediaTransparencyPanel1604155https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415.jpgIDComms7TsMediaTransparencyPanel160415IDComms7TsMediaTransparencyPanel160415https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-14BW.jpgIDComms7TsMediaTransparencyPanel16041514BWIDComms7TsMediaTransparencyPanel16041514BWhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-9.jpgIDComms7TsMediaTransparencyPanel1604159IDComms7TsMediaTransparencyPanel1604159https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-12BW.jpgIDComms7TsMediaTransparencyPanel16041512BWIDComms7TsMediaTransparencyPanel16041512BWhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-11.jpgIDComms7TsMediaTransparencyPanel16041511IDComms7TsMediaTransparencyPanel16041511https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-8.jpgIDComms7TsMediaTransparencyPanel1604158IDComms7TsMediaTransparencyPanel1604158https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/ID-Comms_7Ts_MediaTransparencyPanel160415-7.jpgIDComms7TsMediaTransparencyPanel1604157IDComms7TsMediaTransparencyPanel1604157https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/gallery.jpggallerygalleryhttps://2395501.fs1.hubspotusercontent-na1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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/horizon-media-fanduel-2023.jpg.webphorizonmediafanduel2023jpghorizonmediafanduel2023jpghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2023-03-17https://www.idcomms.com/blog/advertisers-and-agencies-battling-over-fair-terms-of-tradehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/ID%20Comms%20Global%20media%20terms%20survey.jpgIDCommsGlobalmediatermssurveyIDCommsGlobalmediatermssurveyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/ID%20Comms%202017%20Global%20Media%20Terms%20of%20Business%20Survey%20Q2.pngIDComms2017GlobalMediaTermsofBusinessSurveyQ2IDComms2017GlobalMediaTermsofBusinessSurveyQ2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2021-02-22https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-0f4133b0-93f6-4d98-9813-237f18249a722026-02-27https://www.idcomms.com/blog/media-auditing-whats-it-good-forhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Media%20Auditing%20What%20it's%20good%20for-1.jpgMediaAuditingWhatitsgoodfor1MediaAuditingWhatitsgoodfor1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_gplus_logo141215.pngIDCommsgpluslogo141215IDCommsgpluslogo141215https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2023-03-08https://www.idcomms.com/blog/media-in-housing-is-backhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Suzie%20Rafla.pngIDCommsSuzieRaflaIDCommsSuzieRaflahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/christopher-burns-Kj2SaNHG-hg-unsplash%20(1).jpgchristopherburnsKj2SaNHGhgunsplash1christopherburnsKj2SaNHGhgunsplash12021-04-28https://www.idcomms.com/blog/season-of-the-pitch-you-cant-win-everything-so-dont-try-tohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/seasons-of-the-pitch.jpgseasonsofthepitchseasonsofthepitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-af063101-69cf-4c3b-afaa-321d290f22d92026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-f8971c6e-bdc8-4ab4-ae59-8cc6dc33664e2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-01b9a786-1b79-41e6-8c84-00a21ecc2a142026-02-27https://www.idcomms.com/blog/required-constant-vigilance-in-media-managementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/vigilance.jpgvigilancevigilancehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-05https://www.idcomms.com/blog/the-universal-truth-of-success-in-marketing-procurementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image%20(10).pngBlogImage10BlogImage102024-05-03https://www.idcomms.com/blog/trade-desk-audits-media-transparencyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/MSLive_Mar26_V1.mp4/medium.jpgMSLive_Mar26_V1MSLive_Mar26_V1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/MSLive_Mar26_V1.mp42075nonoProgrammaticAdvertisingMediaAuditingMediaSnackLiveAgencyDSPConflictDigitalTransparencyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2026-03-27https://www.idcomms.com/blog/id-comms-third-annual-jomohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pexels-dimka-nevedimka-9975989.jpgpexelsdimkanevedimka9975989pexelsdimkanevedimka9975989https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2023-01-24https://www.idcomms.com/blog/id-comms-acquires-media-audit-specialist-pjl-media-to-boost-global-assurance-servicehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/PJ%20Leary%20quote_ID%20Comms%20Assurance-01.pngPJLearyquoteIDCommsAssurance01PJLearyquoteIDCommsAssurance01https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/sean-pollock-PhYq704ffdA-unsplash.jpgseanpollockPhYq704ffdAunsplashseanpollockPhYq704ffdAunsplashhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2020-10-06https://www.idcomms.com/blog/marketers-face-challenges-to-recruit-in-house-buyers-and-justify-costhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/ID%20Comms%202018%20global%20media%20trading%20survey.jpgIDComms2018globalmediatradingsurveyIDComms2018globalmediatradingsurveyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Susy%20Pyzer-Knapp_400.jpgIDCommsSusyPyzerKnapp400IDCommsSusyPyzerKnapp400https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2018-11-02https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-8b248e6c-7055-4a47-adbd-0181861fe5f42026-02-27https://www.idcomms.com/blog/when-adland-left-youtubehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-agency-partners-2.jpgidcommsmediaagencypartners2idcommsmediaagencypartners2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-capabilities-5.jpgidcommsmediacapabilities5idcommsmediacapabilities52025-02-21https://www.idcomms.com/blog/behind-the-curtain-of-pitchinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/EmptyScreenLinkedIn.jpgEmptyScreenLinkedInEmptyScreenLinkedInhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2026-01-11https://www.idcomms.com/blog/t-mobile-awards-initiative-its-2-billion-u.s.-media-businesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_advantage_managing_media_agencies_header.jpgidcommswebadvantagemanagingmediaagenciesheaderidcommswebadvantagemanagingmediaagenciesheaderhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/tmobile-1stld-writethru-e6850c66-a79e-11e8-97ce-cc9042272f07.jpgtmobile1stldwritethrue6850c66a79e11e897cecc9042272f07tmobile1stldwritethrue6850c66a79e11e897cecc9042272f07https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_advantage_running_a_media_pitch_header.jpgidcommswebadvantagerunningamediapitchheaderidcommswebadvantagerunningamediapitchheaderhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2021-01-12https://www.idcomms.com/blog/no-surprise-programmatic-is-still-a-messhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(9).png169ratio1280720px9169ratio1280720px9https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2023-09-05https://www.idcomms.com/blog/agency-remuneration-the-key-to-just-about-everythinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/the_key_to_everything.jpgthekeytoeverythingthekeytoeverythinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/MediaFragmentation-250x195.jpgMediaFragmentation250x195MediaFragmentation250x195https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2018-11-06https://www.idcomms.com/blog/farmers-insurance-puts-us-creative-and-media-in-review-in-the-newshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2026-03-27https://www.idcomms.com/blog/simplify-programmatic-complexity-how-to-protect-your-investmenthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/State%20of%20programmatic.jpgStateofprogrammaticStateofprogrammatichttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Suzie%20Rafla.pngIDCommsSuzieRaflaIDCommsSuzieRaflahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net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Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image%20(10)-1.pngBlogImage101BlogImage101https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2024-06-12https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-d7e90880-7abd-4735-92c4-a5dd94f7db322026-02-27https://www.idcomms.com/blog/is-mexico-the-new-model-for-global-media-transparency-regulationshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/mexico%20new%20law2.pngmexiconewlaw2mexiconewlaw2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2021-06-04https://www.idcomms.com/blog/how-to-manage-incumbent-agengies-during-a-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/MS%20TEMPLATES%20LI%20BLOGPOSTS%20(1).pngMSTEMPLATESLIBLOGPOSTS1MSTEMPLATESLIBLOGPOSTS1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2022-05-23https://www.idcomms.com/blog/does-procurement-support-or-manage-media-these-dayshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/manage_media_these_days.jpgmanagemediathesedaysmanagemediathesedays2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-005c58f9-0f98-427a-ad20-7e98ca7e12252026-02-27https://www.idcomms.com/blog/best-workplace-for-womenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(11).png169ratio1280720px11169ratio1280720px11https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/LI%20LANDSCAPE%20(6).pngLILANDSCAPE6LILANDSCAPE6https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2023-08-16https://www.idcomms.com/blog/the-buzzfeed-cuts-a-new-dawn-in-digital-publishinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/background-blur-bokeh-762558-1.jpgbackgroundblurbokeh7625581backgroundblurbokeh7625581https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/IDComms_Team_Pics_PaulStringer%20copy.jpgIDCommsTeamPicsPaulStringercopyIDCommsTeamPicsPaulStringercopy2019-07-01https://www.idcomms.com/blog/how-to-improve-your-pitch-in-2015https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/improve-pitch-2015.jpgimprovepitch2015improvepitch2015https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-06https://www.idcomms.com/blog/mediasnack-meets-dr.-augustine-fou-ad-fraud-researcherhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_MediaSnackMeets_Podcast.pngIDCommsMediaSnackMeetsPodcastIDCommsMediaSnackMe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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IMG_6181%202.jpgIMG61812IMG61812https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-02-23https://www.idcomms.com/blog/advertisers-are-failing-to-lead-on-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/ID%20COmms%20thinking%20survey.jpgIDCOmmsthinkingsurveyIDCOmmsthinkingsurveyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2018-11-05https://www.idcomms.com/blog/isba-id-comms-partnershiphttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_blog_image_ISBA%20ID%20Comms%20partnership%20announced.pngidcommsblogimageISBAIDCommspartnershipannouncedidcommsblogimageISBAIDCommspartnershipannouncedhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2020-02-10https://www.idcomms.com/blog/in-the-news-on-truth-social-adshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Truth%20Social.jpegTruthSocialTruthSocialhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2023-02-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-d86d45a8-5bfa-419a-b121-8643c61762df2026-02-27https://www.idcomms.com/blog/mediasnack-57-media-for-the-power-of-goodhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_50689977.jpegAdobeStock50689977AdobeStock50689977https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2025-09-23https://www.idcomms.com/blog/i-wish-all-pitches-were-run-like-thishttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(8).png169ratio1280720px8169ratio1280720px8https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2023-08-24https://www.idcomms.com/blog/omnicom-ipg-mergerhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image%20(15).pngBlogImage15BlogImage15https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2024-12-12https://www.idcomms.com/blog/advertisers-have-gaps-in-media-knowledgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pexels-photo-196845.jpegpexelsphoto196845pexelsphoto1968452018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-0e5ced36-ebc5-4eec-a97f-eba2cf6c52e02026-02-27https://www.idcomms.com/blog/the-value-of-good-client-behaviourhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/the_value_of_good_client.jpgthevalueofgoodclientthevalueofgoodclienthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavid2018-11-05https://www.idcomms.com/blog/what-is-a-chief-media-officer-panel-london-10-november-2016https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/3_Events/Talent_and_Training__-_What_is_a_Chief_Media_Officer_10_Nov_2016/Event%20Photos/ID%20Comms_What%20is%20a%20Chief%20Media%20Officer_003.jpgIDCommsWhatisaChiefMediaOfficer003IDCommsWhatisaChiefMediaOfficer003https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/3_Events/Talent_and_Training__-_What_is_a_Chief_Media_Officer_10_Nov_2016/Event%20Photos/ID%20Comms_What%20is%20a%20Chief%20Media%20Officer_002.jpgIDCommsWhatisaChiefMediaOfficer002IDCommsWhatisaChiefMediaOfficer002https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttp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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(17).png169ratio1280720px17169ratio1280720px17https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-11-09https://www.idcomms.com/blog/bill-duggan-global-evp-ana-ana-media-transparency-report-anniversaryhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/joel-filipe-QwoNAhbmLLo-unsplash.jpgjoelfilipeQwoNAhbmLLounsplashjoelfilipeQwoNAhbmLLounsplashhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2021-07-28https://www.idcomms.com/blog/the-good-the-bad-and-the-ugly-of-real-time-biddinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/the%20good%20the%20bad%20and%20the%20ugly.jpgthegoodthebadandtheuglythegoodthebadandtheuglyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-3cb72e62-9012-4f52-ae0d-af3a3e9b26f92026-02-27https://www.idcomms.com/blog/sorrells-legacy-and-wpps-futurehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_412860748.jpegAdobeStock412860748AdobeStock412860748https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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_292055169.jpegAdobeStock292055169AdobeStock292055169https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2024-02-08https://www.idcomms.com/blog/four-days-in-floridahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/florida.jpgfloridafloridahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/blog/can-cmos-save-the-media-industryhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/idcomms_blog_images_can%20cmos%20save%20media_1400x520.jpgidcommsblogimagescancmossavemedia1400x520idcommsblogimagescancmossavemedia1400x520https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2019-11-11https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-4a819024-b4e6-4050-afaa-0b636cd52a6d2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-8617916b-d9b1-4dd7-b865-d6493a6228f42026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-e49bcd70-f625-4cb8-8b3f-e1b834711dd52026-02-27https://www.idcomms.com/blog/3-priorities-for-procurement-in-2023https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(3).png169ratio1280720px3169ratio1280720px3https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2024-05-22https://www.idcomms.com/blog/how-media-mess-ruined-advertisinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/how%20media%20mess%20ruined%20advertising.jpghowmediamessruinedadvertisinghowmediamessruinedadvertisinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2025-12-11https://www.idcomms.com/blog/consistency-is-key-in-multi-market-media-agency-pitcheshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/consistency_is_key.jpgconsistencyiskeyconsistencyiskeyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenford2022-05-12https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-c780d331-aed5-46e4-bcd8-702506a95b4d2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-a87400f3-33f8-4c4f-8dcc-3986de70a7da2026-02-27https://www.idcomms.com/blog/a-new-definition-of-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/new_definition.jpgnewdefinitionnewdefinitionhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_311304040.jpegAdobeStock311304040AdobeStock311304040https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2025-03-17https://www.idcomms.com/blog/to-pitch-or-not-to-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-capabilities-4.jpgidcommsmediacapabilities4idcommsmediacapabilities4https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2023-06-05https://www.idcomms.com/blog/mediasnack-40-what-does-a-chief-media-officer-really-dohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/media%20snack%2040-01.jpgmediasnack4001mediasnack4001https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copy2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-ac7b6277-d088-4385-b26d-f0eee9533b342026-02-27https://www.idcomms.com/blog/hitman-advertisement-killing-pre-roll-adhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/hitman_advertisement.jpghitmanadvertisementhitmanadvertisementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/hitman_advertisement.jpghitmanadvertisementhitmanadvertisementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-06https://www.idcomms.com/blog/10-tips-for-building-a-thriving-advertiser-agency-partnershiphttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Gemini_Generated_Image_5blep35blep35ble-1.pngGeminiGeneratedImage5blep35blep35ble1GeminiGeneratedImage5blep35blep35ble1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2026-01-28https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-555209f7-eb52-4a49-aaac-c731120c363a2026-02-27https://www.idcomms.com/blog/lonely-battle-to-improve-the-media-ecosystemhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/8_Speaking%20Photos/FLM_8294.jpgFLM8294FLM8294https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenford2018-11-05https://www.idcomms.com/blog/2012-new-business-and-the-shape-of-my-jacuzzihttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_656099318.jpegAdobeStock656099318AdobeStock656099318https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2025-12-09https://www.idcomms.com/blog/advertiser-beware-you-need-a-contract-with-your-media-shop-and-separately-one-with-its-holding-companyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/podpodep16header.jpegpodpodep16headerpodpodep16headerhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-02-22https://www.idcomms.com/blog/hands-on-pitcheshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Hands%20On%20Pitches_Mark%20Andrews_ID%20Comms.jpgHandsOnPitchesMarkAndrewsIDCommsHandsOnPitchesMarkAndrewsIDCommshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2023-10-12https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-343d7c1a-4645-4aee-9671-c56c02b34b1b2026-02-27https://www.idcomms.com/blog/advertiser-investment-in-media-training-rated-unsatisfactoryhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/ID%20Comms%202019%20Global%20Media%20Training%20Report-1.jpgIDComms2019GlobalMediaTrainingReport1IDComms2019GlobalMediaTrainingReport1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Screenshot%202019-04-30%20at%2013.29.09.pngScreenshot20190430at132909Screenshot20190430at132909https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Susy%20Pyzer-Knapp_400.jpgIDCommsSusyPyzerKnapp400IDCommsSusyPyzerKnapp400https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2019-07-01https://www.idcomms.com/blog/time-rip-up-the-media-agency-modelhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspot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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(6).png169ratio6169ratio6https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2024-01-03https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/a8695b90-f415-4ef4-a20f-11ac5ae05af22026-03-07https://www.idcomms.com/blog/4-tactics-marketers-are-using-to-police-media-agency-spend-in-the-news-1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquare2026-03-11https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-d8d0b4a5-cb4c-41a3-b201-7ee2cf7736ea2026-02-27https://www.idcomms.com/blog/constellation-brands-names-initiative-us-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_252159531%20-%20Edited.pngAdobeStock252159531EditedAdobeStock252159531Editedhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2023-03-13https://www.idcomms.com/blog/mediasnack-meets-jeremy-king-festival-of-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/antique-antique-globe-antique-shop-414916-1.jpgantiqueantiqueglobeantiqueshop4149161antiqueantiqueglobeantiqueshop4149161https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-01-23https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-faa85861-65ab-4d7f-8558-1bad90bca4092026-02-27https://www.idcomms.com/blog/2015-ana-advertising-financial-management-conference-a-consultants-viewhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/financial_management.jpgfinancialmanagementfinancialmanagementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2018-11-06https://www.idcomms.com/blog/media-transparency-workshop-webinarhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/media_transparency_workshop.jpgmediatransparencyworkshopmediatransparencyworkshophttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotuserc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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_621274472.jpegAdobeStock621274472AdobeStock621274472https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Omnicom-IPG_2025.pngIDCommsOmnicomIPG2025IDCommsOmnicomIPG2025https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2025-04-10https://www.idcomms.com/blog/change-is-the-media-word-for-2017https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Email_Images/MediaSnack/ID%20Comms%20MediaSnack-59.pngIDCommsMediaSnack59IDCommsMediaSnack59https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2018-11-05https://www.idcomms.com/blog/better-media-investmentshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(5).png169ratio5169ratio5https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-06-14https://www.idcomms.com/download-the-id-comms-2022-global-media-talent-report-0https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Screenshot%202021-12-13%20at%2017.03.26.pngScreenshot20211213at170326Screenshot20211213at170326https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2022-12-14https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-c2224cca-d079-4d1e-887a-e5c275cd208d2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-01edd4c6-31de-4e0b-8f53-240c0caaf5ca2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-29bdac5f-1f0a-411a-ab05-922a1ccf65282026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-3aa6151f-4c34-46e8-8d40-20aec8766f1f2026-02-27https://www.idcomms.com/blog/media-transparency-traditional-worries-about-media-trading-now-eclipsed-by-ecosystem-issueshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/IDComms_Team_Pics_PaulStringer%20copy.jpgIDCommsTeamPicsPaulStringercopyIDCommsTeamPicsPaulStringercopyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Screenshot%202021-12-13%20at%2017.03.26.pngScreenshot20211213at170326Screenshot20211213at170326https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2022-12-08https://www.idcomms.com/safeguarding-your-programmatic-investmenthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/1._ID_Comms_Branding/colorwash_dark.pngcolorwashdarkcolorwashdarkhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2022-12-15https://www.idcomms.com/blog/mediasnack-meets-shailin-dhar-method-media-intelligencehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/barrier-blur-chain-link-fence-1674819-1.jpgbarrierblurchainlinkfence16748191barrierblurchainlinkfence16748191https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPic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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(7).png169ratio7169ratio7https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2023-09-07https://www.idcomms.com/blog/5-things-marketers-should-take-from-shicklegatehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_656099318.jpegAdobeStock656099318AdobeStock6560993182025-12-09https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-71e5d957-0a2f-4163-a8ba-d09a08fbd0132026-02-27https://www.idcomms.com/bloghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/MSLive_Mar26_V1.mp4/medium.jpgMSLive_Mar26_V1MSLive_Mar26_V1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/MSLive_Mar26_V1.mp42075nonoProgrammaticAdvertisingMediaAuditingMediaSnackLiveAgencyDSPConflictDigitalTransparencyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_advantage_designing_effective_media_operations_header.jpgidcommswebadvantagedesigningeffectivemediaoperationsheaderidcommswebadvantagedesigningeffectivemediaoperationsheaderhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Gemini_Generated_Image_2sw3t32sw3t32sw3.pngGeminiGeneratedImage2sw3t32sw3t32sw3GeminiGeneratedImage2sw3t32sw3t32sw3https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AFM/AFM-APR21-hero-banner2.pngAFMAPR21herobanner2AFMAPR21herobanner22023-10-16https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-387e0375-93f6-4aac-86d0-2733d8a08b412026-02-27https://www.idcomms.com/blog/a-great-advertiser-gets-a-great-agencyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/a_greater_advertiser.jpgagreateradvertiseragreateradvertiserhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavidhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-06https://www.idcomms.com/blog/mediasnack-ep.-55-we-need-to-talk-about-programmatichttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/ID%20Comms%20MediaSnack%2055-01.jpgIDCommsMediaSnack5501IDCommsMediaSnack55012018-11-05https://www.idcomms.com/blog/making-money-in-the-ad-tech-spacehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2026-03-20https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-27e0f334-983a-47bb-a573-2d257f6ae77d2026-02-27https://www.idcomms.com/blog/why-programmatic-media-management-needs-a-playbookhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Suzie%20Rafla.pngIDCommsSuzieRaflaIDCommsSuzieRaflahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/pexels-photo-136419.jpegpexelsphoto136419pexelsphoto136419https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-06-16https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-a2c9857b-0dc4-4bc4-9caa-4740794c50542026-02-27https://www.idcomms.com/blog/media-sustainability-a-collective-call-for-uncommon-collaboration-and-actionhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/0%20(8).jpeg0808https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Media%20Sustainability%20A%20Collective%20Call%20For%20Uncommon%20Collaboration%20And%20Action-1-1.jpgMediaSustainabilityACollectiveCallForUncommonCollaborationAndAction11MediaSustainabilityACollectiveCallForUncommonCollaborationAndAction11https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/0%20(7).jpeg0707https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/0%20(9).jpeg09092019-07-01https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisershttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image%20(17).pngBlogImage17BlogImage17https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2025-03-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-94e29464-7316-4339-9980-9d9c0ae4b4132026-02-27https://www.idcomms.com/blog/get-the-benefits-of-an-agency-pitch-without-a-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/without%20the%20pitch%20.jpgwithoutthepitchwithoutthepitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2018-11-06https://www.idcomms.com/blog/the-next-generation-audithttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/piron-guillaume--KH9Qrje-2E-unsplash.jpegpironguillaumeKH9Qrje2EunsplashpironguillaumeKH9Qrje2Eunsplashhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2021-01-04https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-65e526c8-0085-4ef9-9a73-4dd316c7e41f2026-02-27https://www.idcomms.com/digital-media-audithttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-investments-4.jpgidcommsmediainvestments4idcommsmediainvestments4https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/graphics/flywheel-investments.svgflywheelinvestmentsflywheelinvestments2025-08-06https://www.idcomms.com/blog/mediasnack-april-2016https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/snack_april_2016.jpgsnackapril2016snackapril2016https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-06https://www.idcomms.com/blog/pitch-perfect-inspiring-the-best-agencies-to-competehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(18).png169ratio1280720px18169ratio1280720px18https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2024-01-18https://www.idcomms.com/cookie-statement/https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2018-10-28https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-75bb2f56-f246-48fa-8343-d6ec0689b5ee2026-02-27https://www.idcomms.com/global-agency-databasehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-agency-partners-2.jpgidcommsmediaagencypartners2idcommsmediaagencypartners2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-hero.jpgidcommsheroidcommsherohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-02-15https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-f60d77c5-d0a0-4aec-bc3b-bf132ac5d20b2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/04ab6ca0-41e0-4d66-b1e4-996a9755867a2026-03-26https://www.idcomms.com/blog/hope-and-fear-cannot-occupy-the-same-space-invite-one-to-stayhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_144566843.jpegAdobeStock144566843AdobeStock144566843https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2023-05-16https://www.idcomms.com/blog/tech-companies-are-so-bad-at-pitching.-whyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Tech%20companies%20are%20so%20BAD%20at%20pitching.%20Why%3F.jpegTechcompaniesaresoBADatpitchingWhyTechcompaniesaresoBADatpitchingWhyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-02https://www.idcomms.com/blog/mediasnack-51-bluster-wars-trump-vs-gotliebhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/ID%20Comms%20MediaSnack%2051-01.jpgIDCommsMediaSnack5101IDCommsMediaSnack5101https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2018-11-05https://www.idcomms.com/blog/must-do-betterhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/asphalt-empty-la-1.jpgasphaltemptyla1asphaltemptyla1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommswebl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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/in-housing-digiday.webpinhousingdigidayinhousingdigidayhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2025-01-14https://www.idcomms.com/blog/keri-bruce-partner-reed-smith-ana-media-transparency-report-5-years-on-longer-versionhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pawel-czerwinski-Tyg0rVhOTrE-unsplash.jpgpawelczerwinskiTyg0rVhOTrEunsplashpawelczerwinskiTyg0rVhOTrEunsplashhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2021-07-20https://www.idcomms.com/blog/procurement-are-crossing-the-media-value-dividehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/procurement_are_crossing.jpgprocurementarecrossingprocurementarecrossinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-50e43f9d-f55f-4a02-bd35-1cdb93a1ba4c2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-c1858601-f136-41f6-b67f-23c24d498e552026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-1573d866-50da-4016-9b50-fc4e49ad71962026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-5dfe6ab7-63b5-445c-a18d-d759e17354fa2026-02-27https://www.idcomms.com/blog/marketers-are-taking-a-fresh-look-at-how-performance-indicators-can-enhance-productivityhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Marketers%20are%20taking%20a%20fresh%20look%20at%20how%20performance%20indicators%20can%20enhance%20productivity%20-1.jpgMarketersaretakingafreshlookathowperformanceindicatorscanenhanceproductivity1Marketersaretakingafreshlookathowperformanceindicatorscanenhanceproductivity1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2019-07-01https://www.idcomms.com/blog/three-resolutions-for-advertisers-ahead-of-their-next-media-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Media%20Pitch%20management-1.jpgMediaPitchmanagement1MediaPitchmanagement1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2019-10-14https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-7d5dd506-00ec-4431-b63c-cc044c324e642026-02-27https://www.idcomms.com/blog/6-reasons-brands-will-call-a-media-agency-pitch-in-2017https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/the%20six%20and%20only%20six.jpgthesixandonlysixthesixandonlysixhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-05https://www.idcomms.com/blog/id-comms-ranks-4-in-top-100-best-workplaces-for-wellbeinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/image_adobe_express.jpegimageadobeexpressimageadobeexpresshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2023-02-15https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-168e975c-7b2e-44be-a2ff-4310e325ee262026-02-27https://www.idcomms.com/blog/id-comms-2013-summer-intern-programmehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/2013%20summer%20intern.jpg2013summerintern2013summerinternhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-06https://www.idcomms.com/blog/should-a-tv-station-be-able-to-approach-an-agencys-clients-directlyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/should-a-tv-station.jpgshouldatvstationshouldatvstationhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/should_a_tv_station.jpgshouldatvstationshouldatvstationhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2018-11-05https://www.idcomms.com/blog/whoever-holds-the-gold-makes-the-ruleshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(8).png169ratio8169ratio8https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-09-14https://www.idcomms.com/blog/chart-topping-charterhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/WFA%20media%20charter.jpgWFAmediacharterWFAmediacharterhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-01https://www.idcomms.com/download-the-id-comms-2021-global-media-transparency-reporthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Screenshot%202021-12-13%20at%2017.03.26.pngScreenshot20211213at170326Screenshot20211213at1703262022-12-14https://www.idcomms.com/blog/coffee-still-tastes-like-coffeehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/coffee.jpgcoffeecoffeehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-d1b20e98-5731-497e-8c63-17cd904be48f2026-02-27https://www.idcomms.com/blog/what-do-internal-media-councils-dohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/What%20Do%20Internal%20Media%20Councils%20Do%3F.jpgWhatDoInternalMediaCouncilsDoWhatDoInternalMediaCou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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Sarah%20Green%20Hire%20Blog%20Image.pngSarahGreenHireBlogImageSarahGreenHireBlogImagehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2024-05-29https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-7e55e8e8-0b1d-4db7-89ad-05d1b57f918a2026-02-27https://www.idcomms.com/blog/preparing-for-your-next-media-agency-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2022-06-09https://www.idcomms.com/client-log-inhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2022-12-15https://www.idcomms.com/blog/media-for-growth-where-do-i-starthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pexels-pixabay-416816.jpgpexelspixabay416816pexelspixabay416816https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2021-06-01https://www.idcomms.com/blog/the-end-of-agency-vendor-conflicthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/the%20end%20of%20agency.jpgtheendofagencytheendofagencyhttps://2395501.fs1.hubspotusercontent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Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_120489269%20(1).jpegAdobeStock1204892691AdobeStock1204892691https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2023-02-17https://www.idcomms.com/blog/eight-ad-fraud-predictions-nobody-in-adtech-wants-to-make-part-2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1czJK0pRtDBLNKa1xU-Kaow.png1czJK0pRtDBLNKa1xUKaow1czJK0pRtDBLNKa1xUKaowhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1T7DHMJ7D_rBBgRWXLPWqLQ.png1T7DHMJ7DrBBgRWXLPWqLQ1T7DHMJ7DrBBgRWXLPWqLQhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1H_SbhquOFgmTDdABwXLx5A.png1HSbhquOFgmTDdABwXLx5A1HSbhquOFgmTDdABwXLx5Ahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1uXS-uAdno2sx7Xg5_V4b_A.png1uXSuAdno2sx7Xg5V4bA1uXSuAdno2sx7Xg5V4bAhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1pULm3KlPgb1K4LvyFNGlxw.jpeg1pULm3KlPgb1K4LvyFNGlxw1pULm3KlPgb1K4LvyFNGlxwhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/fraud_part2.jpgfraudpart2fraudpart2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1QAFnfBRxJFJu97o6HM8H7Q.jpeg1QAFnfBRxJFJu97o6HM8H7Q1QAFnfBRxJFJu97o6HM8H7Qhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/1YRFFvJd40GSJbu2p2nkRcw.jpeg1YRFFvJd40GSJbu2p2nkRcw1YRFFvJd40GSJbu2p2nkRcwhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenford2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-2b94e60c-813e-4b0e-b0f6-3be22ade13f42026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-898d4756-dfad-43a1-b0af-53d6e7010f8c2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-9fbede72-164c-49e5-b318-1d3fdb4287b02026-02-27https://www.idcomms.com/blog/is-your-agency-future-proof-why-2026-demands-a-new-standard-of-capabilityhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image%20(1).pngBlogImage1BlogImage1https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2023-12-14https://www.idcomms.com/blog/for-collective-action-first-collective-understandinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/20230425_metro_by_t-Mobile_3x2.jpg20230425metrobytMobile3x220230425metrobytMobile3x2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-11-02https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-ec0eb668-d532-4287-a8f4-b13f3d7885a62026-02-27https://www.idcomms.com/blog/dos-and-donts-of-programmatic-kpi-settinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Suzie%20Rafla.pngIDCommsSuzieRaflaIDCommsSuzieRaflahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/making%20media%20famous.jpgmakingmediafamousmakingmediafamous2022-11-30https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-7cd60a6e-89cf-49ba-a50f-e820cdbf7d012026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-f1b3cd4e-68cf-415c-a37b-5b19effe54822026-02-27https://www.idcomms.com/blog/natwest-reviews-uk-media-businesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/natwest.jpgnatwestnatwesthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2021-01-18https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-1164e82d-d5a5-41da-bf39-fad16d844b052026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-3188cc0d-4f45-4521-b08b-f4c12b440e5f2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-141e63c4-3589-4099-bcdc-e3e4c5ec10502026-02-27https://www.idcomms.com/blog/contracts-that-lasthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlo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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(6).png169ratio1280720px6169ratio1280720px6https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2024-01-18https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-e5c30258-2cbf-40f0-bb99-1a7f48c9e17d2026-02-27https://www.idcomms.com/blog/five-key-transformations-in-a-decade-of-media-change-for-cmoshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/cosmos-dark-evening-934964-1.jpgcosmosdarkevening9349641cosmosdarkevening9349641https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavidhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2019-07-01https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-9afc9332-5763-4ad0-a011-d90e9bcdd54e2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-771c1781-4944-44c7-8481-457b5ebf52d22026-02-27https://www.idcomms.com/blog/media-agencies-all-sound-the-same-whyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/all_sound_the_same.jpgallsoundthesameallsoundthesamehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenford2018-11-06https://www.idcomms.com/blog/digital-media-isnt-answering-marketings-age-old-questionhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Screenshot%202019-09-02%20at%2009.31.47.pngScreenshot20190902at093147Screenshot20190902at093147https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2019-09-02https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-01c16fcd-52eb-4db2-b589-47587a88cf312026-02-27https://www.idcomms.com/blog/what-are-fair-payment-termshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/What%20are%20fair%20payment%20terms_%23MediaSnack%202021.pngWhatarefairpaymenttermsMediaSnack2021WhatarefairpaymenttermsMediaSnack2021https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copy2021-12-07https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-fd8243bd-1f7a-4f08-a35b-a2aaa3df816b2026-02-27https://www.idcomms.com/blog/media-directors-are-pancakes-or-poleshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Too%20Flat%20Or%20Too%20Tall%3F%20ID%20Comms%20MediaSnack.jpgTooFlatOrTooTallIDCommsMediaSnackTooFlatOrTooTallIDCommsMediaSnackhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2021-03-26https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-7e2a042c-9e68-4b39-bcb6-0d844dcb51242026-02-27https://www.idcomms.com/blog/the-re-invention-of-mediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/the%20re-invention%20of%20media.jpgthereinventionofmediathereinventionofmediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-532f9a5b-b84e-42f4-92b9-8b33643960c52026-02-27https://www.idcomms.com/blog/what-next-for-marketing-procurement-afm-2025https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_144566843%20(1).jpegAdobeStock1445668431AdobeStock14456684312025-05-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-553ff110-8a85-4678-9a1b-9944e895509b2026-02-27https://www.idcomms.com/blog/cannes-i-skip-it-yes-you-canhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_122361474.jpegAdobeStock122361474AdobeStock122361474https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2023-06-15https://www.idcomms.com/blog/change-is-the-media-word-for-2017-0https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/change%20is%20coming.jpgchangeiscomingchangeiscominghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-05https://www.idcomms.com/blog/5-paths-to-better-media-for-the-brands-we-servehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/5%20Paths%20to%20Better%20Media.jpeg5PathstoBetterMedia5PathstoBetterMediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2023-05-16https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-eb70991e-de82-49da-adcd-47957e94afa32026-02-27https://www.idcomms.com/blog/chief-productivity-officer-at-pg-is-probably-good-newshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_1094656097.jpegAdobeStock1094656097AdobeStock1094656097https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2025-09-23https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-4cbc1df5-d9b8-4d97-972c-1864eb0b21ce2026-02-27https://www.idcomms.com/blog/winning-the-digital-pitchhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_381969463%20(1).jpegAdobeStock3819694631AdobeStock3819694631https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2025-03-05https://www.idcomms.com/blog/never-buy-an-agency-off-the-shelfhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Never%20by%20an%20agency%20off%20the%20shelf.jpgNeverbyanagencyofftheshelfNeverbyanagencyofftheshelfhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2021-06-04https://www.idcomms.com/blog/why-its-time-to-fall-in-love-with-your-tv-buyerhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Love%20your%20TV%20buyer.jpegLoveyourTVbuyerLoveyourTVbuyerhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2018-11-05https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-f97d62f9-0d4f-4670-9832-da6376b38e8c2026-02-27https://www.idcomms.com/blog/your-new-job-description-media-directorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiath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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_517962042.jpegAdobeStock517962042AdobeStock517962042https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2p2025-09-04https://www.idcomms.com/blog/agency-red-oceanhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-agency-partners-2.jpgidcommsmediaagencypartners2idcommsmediaagencypartners2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-05-23https://www.idcomms.com/blog/doing-good-stuff-not-just-green-stuffhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/green_stuff.jpggreenstuffgreenstuffhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2018-11-06https://www.idcomms.com/blog/life-at-id-comms-mark-andrewshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/tim-mossholder-gtl5hdjj0hI-unsplash.jpgtimmossholdergtl5hdjj0hIunsplashtimmossholdergtl5hdjj0hIunsplashhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-10-04https://www.idcomms.com/blog/agencies-have-become-the-media-ownershttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/agencies_have_become.jpgagencieshavebecomeagencieshavebecomehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Imported_Blog_Media/button-e1466085740603.pngbuttone1466085740603buttone1466085740603https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_john_billett_pic.jpgidcommsjohnbillettpicidcommsjohnbillettpichttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2018-11-06https://www.idcomms.com/blog/the-chief-media-officer-challengehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavidhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/3_Events/Talent_and_Training__-_What_is_a_Chief_Media_Officer_10_Nov_2016/Event%20Photos/ID%20Comms_What%20is%20a%20Chief%20Media%20Officer_002.jpgIDCommsWhatisaChiefMediaOfficer002IDCommsWhatisaChiefMediaOfficer0022018-11-05https://www.idcomms.com/about-ushttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_team_david_indo.jpgidcommsteamdavidindoidcommsteamdavidindohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-media-agency-partners-2.jpgidcommsmediaagencypartners2idcommsmediaagencypartners2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/images/id-comms-choosing-the-right-media-agency-partners.jpgidcommschoosingtherightmediaagencypartnersidcommschoosingtherightmediaagencypartnershttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/LI%20LANDSCAPE%20(6).pngLILANDSCAPE6LILANDSCAPE6https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_499242237.jpegAdobeStock499242237AdobeStock499242237https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2024-07-17https://www.idcomms.com/blog/is-a-new-golden-age-of-media-auditing-about-to-dawnhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Is%20a%20new%20golden%20age%20of%20media%20auditing%20about%20to%20dawn.jpgIsanewgoldenageofmediaauditingabouttodawnIsanewgoldenageofmediaauditingabouttodawnhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquare2023-03-08https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-92b42212-fe3f-45c3-ab0e-f6a9e4fa2cdf2026-02-27https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-49e8c0d9-78c8-487f-a9c3-e1dff22160db2026-02-27https://www.idcomms.com/blog/billett-why-is-it-difficult-to-get-a-bad-media-audithttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/difficult_to_get_A_bad_media.jpgdifficulttogetAbadmediadifficulttogetAbadmediahttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_John_thumb-700x399.pngIDCommsTeamPicsJohnthumb700x399IDCommsTeamPicsJohnthumb700x399https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-b5c196e4-4721-4a7e-b58f-38285ed002b52026-02-27https://www.idcomms.com/blog/mediasnack-ep.-50-where-is-agency-leadershiphttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Ct6XNeQWAAA-5pO.jpg-large.jpegCt6XNeQWAAA5pOjpglargeCt6XNeQWAAA5pOjpglargehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_544055729.jpegAdobeStock544055729AdobeStock5440557292025-01-09https://www.idcomms.com/blog/life-at-id-comms-victoria-potterhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IMG_5863%20(1)%20-%20Edited.pngIMG58631EditedIMG58631Editedhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-08-22https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-00071103-7326-4a31-925f-805e357493332026-02-27https://www.idcomms.com/blog/new-id-comms-offices-in-londonhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/new_office.jpgnewofficenewofficehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/blog/marketing-procurement-executives-to-knowhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdAge%20Procurement%20Executives.pngAdAgeProcurementExecutivesAdAgeProcurementExecutiveshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogo2025-01-15https://www.idcomms.com/blog/the-new-wpp-playbookhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AI-Generated%20Media/Images/Closeup%20of%20colorful%20game%20pieces%20on%20a%20boardgame%20board.pngCloseupofcolorfulgamepiecesonaboardgameboardCloseupofcolorfulgamepiecesonaboardgameboardhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2025-12-18https://www.idcomms.com/blog/is-2012-the-right-time-to-pitch-your-businesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/is%202012%20the%20right%20time.jpgis2012therighttimeis2012therighttimehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-06https://www.idcomms.com/blog/facebook-v-the-census-who-got-it-wronghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_1094656097.jpegAdobeStock1094656097AdobeStock1094656097https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.f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Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog%20Image.pngBlogImageBlogImagehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2024-01-18https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-9179de1d-49a0-415e-991c-8f87911719f12026-02-27https://www.idcomms.com/blog/id-comms-is-proud-to-announce-the-partnership-with-deutsche-telekomhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/Team%20Fernglas%20Partners-2.pngTeamFernglasPartners2TeamFernglasPartners22019-07-01https://www.idcomms.com/blog/iteam-update-order-any-book-you-like-to-read-at-home-during-covid-19https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/tenor.giftenortenorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_blog_images_book%20club_1400x520.pngidcommsblogimagesbookclub1400x520idcommsblogimagesbookclub1400x520https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2020-03-27https://www.idcomms.com/blog/ad-verification-doubleverify-latest-reporthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/andras-vas-Bd7gNnWJBkU-unsplash.jpgandrasvasBd7gNnWJBkUunsplashandrasvasBd7gNnWJBkUunsplashhttps://2395501.fs1.hubspotusercont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l-eyes-are-on-marketing-procurementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(4).png169ratio1280720px4169ratio1280720px4https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-05-16https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-ef86c8b6-2c91-47af-855a-6ef513b095872026-02-27https://www.idcomms.com/blog/whats-going-on-with-agency-talenthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Whats%20going%20on%20with%20agency%20talent%3F.jpgWhatsgoingonwithagencytalentWhatsgoingonwithagencytalenthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2021-11-22https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-0d6238f7-891c-47f9-a4cf-9afd1d177e872026-02-27https://www.idcomms.com/blog/it-is-no-longer-about-costs-it-is-about-costshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/its_about_costs.jpgitsaboutcostsitsaboutcostshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-75c5d474-8f91-482e-b8db-40b2c28c1c262026-02-27https://www.idcomms.com/blog/how-marketers-can-exploit-the-past-years-turbulence-to-optimal-advantagehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/How%20Marketers%20Can%20Exploit%20The%20Past%20Years%20Turbulence%20To%20Optima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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Be%20the%20best%20at%20media.jpegBethebestatmediaBethebestatmedia2024-02-12https://www.idcomms.com/blog/good-marketing-needs-good-procurement-supporthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/procurement_support.jpgprocurementsupportprocurementsupporthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2018-11-06https://www.idcomms.com/blog/cheap-is-good-but-good-is-betterhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_429375762%20(1).jpegAdobeStock4293757621AdobeStock4293757621https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2024-01-18https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-a55307b0-f855-4bec-abe4-314eab685d3f2026-02-27https://www.idcomms.com/blog/british-gas-owner-centrica-retains-wpp-with-new-cross-agency-team-for-global-briefhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/_89287123_b29jzh2q.jpg89287123b29jzh2q89287123b29jzh2qhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2019-08-02https://www.idcomms.com/blog/is-social-media-marketing-enough-to-repair-starbucks-tarnished-reputationhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Matt-700x218.pngIDCommsTeamPicsMatt700x218IDCommsTeamPicsMatt700x218https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-06https://www.idcomms.com/designing-the-right-operational-model-to-optimise-your-media-investmenthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/WebsiteTheme_Sept2018/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/2_Download_files/0_LP%20assets/Photos/idcomms_web_landing_page_hero_images_operating%20model.jpgidcommsweblandingpageheroimagesoperatingmodelidcommsweblandingpageheroimagesoperatingmodel2022-12-14https://www.idcomms.com/en-us/blog/5-stages-of-media-maturityhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Gemini_Generated_Image_k04dx0k04dx0k04d.pngGeminiGeneratedImagek04dx0k04dx0k04dGeminiGeneratedImagek04dx0k04dx0k04dhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotus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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2026-03-13https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-11af3794-e1a6-41cf-93ac-ad6f356921e62026-02-27https://www.idcomms.com/blog/beyond-the-black-box-why-the-information-asymmetry-of-2023-is-todays-confidence-crisishttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Gemini_Generated_Image_k70bbvk70bbvk70b.pngGeminiGeneratedImagek70bbvk70bbvk70bGeminiGeneratedImagek70bbvk70bbvk70bhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2026-02-18https://www.idcomms.com/blog/pitching-in-a-programmatic-world-part-2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(11).png169ratio11169ratio11https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2023-10-12https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-84639603-7537-4d5b-b272-b07f470cebd72026-02-27https://www.idcomms.com/blog/who-wins-the-better-media-award-for-2023https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media 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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. 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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(9).png169ratio9169ratio9https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-09-27https://www.idcomms.com/blog/how-to-have-a-great-relationship-with-your-media-agencyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/have-a-great-relationship.jpghaveagreatrelationshiphaveagreatrelationshiphttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Contact_Pics_David.jpgIDCommsContactPicsDavidIDCommsContactPicsDavid2018-11-06https://www.idcomms.com/blog/the-cookie-is-still-overhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/wUNdoiyh_400x400.jpgwUNdoiyh400x400wUNdoiyh400x400https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2024-10-17https://www.idcomms.com/blog/media-transparency-in-the-real-worldhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/media%20transparency%20in%20the%20real%20world%20.jpgmediatransparencyintherealworldmediatransparencyintherealworldhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2018-11-05https://www.idcomms.com/blog/agency-rosters-on-the-risehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AA_20240924_KFC_Kellanova_Kenvue_GM_3X2.webpAA20240924KFCKellanovaKenvueGM3X2AA20240924KFCKellanovaKenvueGM3X2https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogo2024-10-17https://www.idcomms.com/blog/what-are-members-of-ana-doinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/What%20ARE%20members%20of%20ANA%20doing%3F%3F.jpegWhatAREmembersofANAdoingWhatAREmembersofANAdoinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2018-11-02https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-84550b3d-efe9-4d59-9385-7a521d8ad5d82026-02-27https://www.idcomms.com/blog/why-change-is-neededhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/why%20change%20is%20needed.jpgwhychangeisneededwhychangeisneeded2018-11-05https://www.idcomms.com/blog/media-tradings-own-libor-scandal-is-cominghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/media%20own%20libor%20scandal.jpgmediaownliborscandalmediaownliborscandalhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWom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vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(19).png169ratio1280720px19169ratio1280720px19https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2023-11-30https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-aihttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/PHOTO%20TOM%20and%20MARK%20RITSON.pngPHOTOTOMandMARKRITSONPHOTOTOMandMARKRITSONhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/1750264570696.jpeg17502645706961750264570696https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/PHOTO%20TOM%20LUNCH%20WITH%20DIMITRI.pngPHOTOTOMLUNCHWITHDIMITRIPHOTOTOMLUNCHWITHDIMITRIhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2025-07-01https://www.idcomms.com/blog/does-cost-obsession-stifle-creativity-cmos-speakhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/blog/5-point-renegotiation-preparation-checklisthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/id_comms_favicon-square.jpegidcommsfaviconsquareidcommsfaviconsquarehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/5-Point%20Renegotiation%20Preparation%20Checklist.png5PointRenegotiationPreparationChecklist5PointRenegotiationPreparationChecklist2021-10-01https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-c84ff2bd-add4-4bfb-b65c-7711a3ff22fe2026-02-27https://www.idcomms.com/blog/id-comms-boosts-senior-management-teamhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Team_Pics_Nadia_thumb-700x399_copy.jpgIDCommsTeamPicsNadiathumb700x399copyIDCommsTeamPicsNadiathumb700x399copyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/ID%20Comms2-1.jpgIDComms21IDComms21https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hub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LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(1280%20%C3%97%20720%20px)%20(7).png169ratio1280720px7169ratio1280720px7https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellness2024-01-18https://www.idcomms.com/blog/advertisers-admit-ineffective-use-of-media-technologyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Email_Images/2017/170905_tech%20survey/ID%20Comms%202017%20Global%20Media%20Technology%20Survey.pngIDComms2017GlobalMediaTechnologySurveyIDComms2017GlobalMediaTechnologySurveyhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID%20Comms_Susy%20Pyzer-Knapp_400.jpgIDCommsSusyPyzerKnapp400IDCommsSusyPyzerKnapp400https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologo2018-11-02https://www.idcomms.com/blog/3bn-gm-global-media-review-cost-cutting-or-cost-managementhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Blog_Images/2018%20Update/cost-cutting.jpgcostcuttingcostcuttinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadge2018-11-06https://www.idcomms.com/37489ae2-edba-4e96-9d8a-a6cd896eaef5/-temporary-slug-06c18ca5-db95-4b14-af4b-debe5d211e052026-02-27https://www.idcomms.com/blog/a-contract-for-trusthttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Team_Photos/Blog_Authors/IDComms_Tom%20Denford.pngIDCommsTomDenfordIDCommsTomDenfordhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubsp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dcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/pexels-laura-musikanski-6019019.jpgpexelslauramusikanski6019019pexelslauramusikanski60190192021-03-02https://www.idcomms.com/blog/media-capabilities-adapting-to-changehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/169%20ratio%20(3).png169ratio3169ratio3https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomenhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovector2024-02-12https://www.idcomms.com/blog/jomo-2024https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp4/medium.jpg_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketing_MediaSnack LIVE_ Agency Winners & How Global Unrest Impacts Marketinghttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/_MediaSnack%20LIVE_%20Agency%20Winners%20&%20How%20Global%20Unrest%20Impacts%20Marketing.mp41798nonohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp4/medium.jpgPublicis vs The Trade Desk & The Battle for Transparency _ _MediaSnack LIVE"We can no longer recommend The Trade Desk for our clients." - Publicis Groupe 🥊 The ad tech ecosystem is on fire this week. Publicis audited The Trade Desk, claimed they found hidden fees and unauthorized opt-ins, and pulled their recommendation entirely. The Trade Desk fired back, aggressively denying the claims and citing confidentiality limits. But while the holding companies and the ad tech platforms wage war over margins and supply paths, whose money is actually at stake? Yours. If the largest agency in the world had to commission an independent auditor and use holding company lawyers to figure out what they were paying for, how much visibility do you have into your working media dollars?https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/Publicis%20vs%20The%20Trade%20Desk%20&%20The%20Battle%20for%20Transparency%20_%20_MediaSnack%20LIVE.mp41841nonoMarketingInsightsDigitalAdvertisingMediaGovernancePublicisTransparencyTheTradeDeskhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Oct2016/Images/logo.pnglogologohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/AdobeStock_499242237.jpegAdobeStock499242237AdobeStock499242237https://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_Generated_Image_6e2pow6e2pow6e2p.pngIDCommsGeneratedImage6e2pow6e2pow6e2pIDCommsGeneratedImage6e2pow6e2pow6e2phttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Wellness.pngBWPWellnessBWPWellnesshttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/ID_Comms_2022_Certification_Badge.pngIDComms2022CertificationBadgeIDComms2022CertificationBadgehttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/adexchanger-logo-vector.svgadexchangerlogovectoradexchangerlogovectorhttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/idcomms_web_logo.svgidcommsweblogoidcommsweblogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/IDComms_RD2022/logos/campaign-logo.svgcampaignlogocampaignlogohttps://2395501.fs1.hubspotusercontent-na1.net/hubfs/2395501/BWP%20Women.pngBWPWomenBWPWomen2024-07-24