AGENCY ROSTER DESIGN

The traditional models of agency rosters have changed. The old, linear days of “advertising + media = success” are gone. Many marketers are now re-evaluating their legacy roster based on new demands placed on marketing to be more effective in a digital age.

Is social media actually media or is it PR?

How can I get my legacy agencies to collaborate?

How should I set agency KPIs?

Who should manage my search? Is it media or technology?

How is content different from advertising?

How can we modernize our measures of success?

The modern communications process is not always lead by advertising any longer. What differentiates one agency from another these days is not the lowest cost per GRP or the cost of developing a print ad, but rather how much value they can create from a given budget.

We help clients who are re-evaluating their needs from marketing service suppliers in the digital age. Our broad experience working with many different type and size of agency in different parts of the world means we can help you architect the right solution and find the right partners to deliver it.