REMUNERATION MODELS

Having the right remuneration model aligns your agency partners much closer to delivering against your company’s business goals. This requires greater transparency of agency income.

At ID COMMS we believe paying agencies by commission on media buying is out-dated. We are strong advocates of value-based remuneration models and believe this is the future of agency/client relationships.

ID COMMS has developed a value-based remuneration model called STAR (Shared Targets And Rewards) which aligns an agency supplier much closer to the client’s own business objectives and holds the agency’s profit to greater account for driving real business results.

Check out the ID COMMS book
‘A Guide to Agency Remuneration’
“A must read for modern marketers”