AGENCY PITCH MANAGEMENT

ID COMMS are experts in the search and selection of marketing service suppliers and agency evaluations. We are able to manage suppliers across the full marketing mix and have experience of managing over $7billion worth of agency pitches.

We are the communications consultants for the digital age. We are a modern company with innovation at our heart and this extends to our unique approach to agency evaluation. We are also 100% independent – we don’t ever work for agencies, which means we can be entirely neutral in our advice.

“It is now quite normal for client companies to seek outside professional help from both the trade bodies and the specialist intermediaries. We would certainly recommend that you do.” IPA ‘Finding an Agency’

Clients come to ID COMMS because we offer best practice in multi-market agency reviews, especially where there is a strategic ambition on the client side. For example, consolidation, search for new resource, full roster review, step-change required, agency alignment, centralization, improved global trading position or change of marketing structures. These pitches require greater strategic and marketing understanding, they require the management of more complex processes and client team structures where there are multiple client stakeholders.

Our management service:

We provide a modular full-service offering; from agency short-listing and objective setting, through management of the pitch process, to remuneration models, final contract negotiations and holding suppliers to account for delivery.

No two reviews are the same, hence our service is fully flexible, meaning you can engage ID COMMS as much or as little as you need to support your internal resource in finding the right agency partners for your business.

There are four ID COMMS services to assist brands looking to improve their marketing service providers:

“Today, advertisers face a highly concentrated and sophisticated media agency market, whose players have a high degree of professionalism. Selecting a business partner in this area is therefore a critical step for both the advertiser and the agency, and from both a strategic and financial perspective.” WFA ‘Selecting an Agency’