CONTRACTS

ID COMMS believes that some of the greatest gains in productivity from marketing service suppliers can come from having robust and enforceable contracts.

We know that many agency contracts include unnecessary ‘grey’ areas (especially in relation to transparency and performance reward) and too often contracts remain unsigned well into the relationship. This creates a precarious position for the client, who becomes unable to hold the agency to account yet is asking them to manage significant company investments.

ID COMMS are experts in the media value chain: We know where value is created, lost and hidden. We believe that a positive contractual relationship is often the source of greater transparency in value.

ID COMMS helps define the key terms, scope of work and KPIs for agency contracts and we identify those areas requiring tighter control, especially in relation to financial management and transparency.