ID COMMS helps ambitious brands account for greater marketing productivity.

We offer full-service consulting services focused on improving the value of marketing investments, this extends from working with marketing organizations to improve communications strategy development through to holding suppliers to greater account for delivering value.

We specialize in managing agency search and multi-market agency reviews.

We believe that marketing is the next frontier for corporate productivity gains.

CXO’s are increasingly looking for greater productivity from investments in marketing, whilst many senior marketers are seeking strategic advice but often getting executional solutions from their marketing service suppliers.

This has prompted a need in many cases to re-evaluate what is required from investments in marketing and how to work more effectively with a roster of agencies.

This includes having clear strategies for communications, developing practical KPIs, deciding which external companies to hire and giving them a clear scope of work, how to properly incentivize them and how to keep them focused on delivering effectively against those KPIs, to account for greater value from investments in marketing.