TOM DENFORD

FOUNDING PARTNER, ID COMMS 

KEY PRIOR POSITIONS:
Aegis Media – Global Head of Communications Planning
JWT New York – Communications Planning Director USA
Mediaedge:cia – Global Business Development Director
ZenithOptimedia – Strategic Account Director – Europe
Mindshare – Strategic Media Planning – UK


An award winning communications strategist, Tom has 15 years of valuable experience in the communications business having worked for a number of the world’s largest global media and creative agency networks and with some of the world’s biggest brands, including HP, adidas, Diageo, Nokia, Novartis and Sony in recent years.

Most recently Tom was Global Head of Communications Planning at media agency Carat and before that worked as Director of Communications Planning at creative agency JWT in New York.

Tom is very driven to innovate the productivity of the client / agency relationship, most notably how media resource is organised, how agencies can work better together and how resources should be paid for.

Tom is an Associate Lecturer for the Marketing Communications MA at the University of Greenwich and a regular on media panels, award juries and trade press opinion.