DAVID INDO

FOUNDING PARTNER, ID COMMS

KEY PRIOR POSITIONS:
Aegis Media – President Global Clients
Nike – Media Director – EMEA
The Coca-Cola Company – Media Director – MENA
Carat – Associate Director – UK
MediaVest – Strategic Media Planning – UK


David has a spent the last 17 years helping brands solve their marketing challenges, both from an agency and client perspective.

Most recently, until early 2009, David was President of Global Clients at Aegis with leadership responsibility for some of Carat’s flagship accounts; adidas, Coca-Cola and Diageo.

Prior to that David spent 8 years working within two of the world’s most sophisticated marketing organizations, firstly at The Coca-Cola Company and then at Nike.

Whilst at Coca-Cola David was responsible for upgrading TCCC’s media product across the Middle East and Africa division. By designing an entirely new approach to working with Coke’s agency network, David saw annual media productivity improve by 8%, with volume sales growing by 15%.

During his 5 years at Nike, David managed an annual media budget of $160m, an agency network spanning 27 countries and led the brand communications process for key global initiatives such as FIFA World Cups, Olympic Games and the ground breaking launch of Nike+. He was a key stake holder in driving a more consumer centric approach to category marketing.

David’s background means he really understands the particular pressures that senior marketers face within large brands and he appreciates the dynamics of a marketer’s relationship with their agencies and crucially what is required on both sides to get the best from them.